Tell It Like A TOPGUN: Create Weapons School Worthy Presentations

Oral presentation skills from a retired Naval Aviation weapons school instructor. Available in eBook, paperback, and hard cover. 50% of Amazon royalties through May 2025 will be donated to the Astronaut Scholarship Foundation in memory of CAPT David M. Brown, USN, STS-107.

About the Book

You’ve likely had to sit through many dozens of non-persuasive, uninspiring, and completely forgettable presentations in school and at work. If you’ve seen either of the Top Gun movies, you understand that to survive in combat requires a level of oral communication skill significantly higher than what passes as acceptable in today’s working environment. In Tell It Like a TOPGUN, it goes beyond the mechanics (the how and what) taught in most presentation skills books to reveal the art and neuroscience (the why) to produce Persuasive, Inspiring, and Captivativing talks.

Of the thousands of talks the author has given, his most difficult and memorable was the eulogy at Arlington National Cemetery for his friend CAPT David M. Brown, USN, a crewmember of the ill-fated Columbia Space Shuttle that disintegrated on its return to earth. In honor of their relationship, we are donating 50% of all Amazon royalty payments thru May 2025 to the Astronaut Scholarship Foundation (ASF) to help the next generation of astronauts fulfill their dreams.

For more info about the ASF: https://www.astronautscholarship.org/

About the Author

Jeff “Goldy” Goldfinger is an engineer, educator, public speaker, and retired US Naval Flight Officer. He is the only Naval officer to serve three separate tours as an aviation weapons school instructor where he discovered his true passion for designing and delivering high consequence presentations. With uniformed experience in front of thousands of military officers and thousands more as a civilian in the global aerospace, defense, and security industries, Goldy continues to perfect both the art and science of compelling talks. He holds a bachelor’s degree in computer science from Northwestern University and a master’s degree in higher education from Walden University. He currently resides in Valencia, Spain, where he continues to strengthen his conversational Spanish and perfect his platos de paella.

COMMANDER’S INTENT

  • INTRODUCTION: A DAY THAT WILL LIVE IN INFAMY
  • NAVIGATING OUR MISSION TOGETHER
  • TILTING TOWARD WINDMILLS
  • WHAT’S HERE THAT YOU WON’T GET ELSEWHERE
  • MISSION DISTINCTIONS — SOME WORDS ABOUT WORDS
    1. Customers, Prospects, and Listeners, Oh My
    2. A ROAD to Action: Part I
    3. Neuroeconomics, You Can Be My Wingman Anytime
    4. We’re Obligated to Manipulate Our Listeners
    5. Recapping Some Words About Words

PART 1: MISSION PLANNING

a) STEP 1: MAKE IT PURPOSEFUL
  1. Pick a Crowd, Any Crowd
  2. Go Ahead, Sell Me This Pen
  3. Make It Purposeful Checklist
b) STEP 2: MAKE IT PERSONAL
  1. A Brief History of Hominid Time
  2. Omne trium perfectum – What Comes in Threes is Perfect
  3. A Tale of Two Systems – System 1
  4. DAMN Yankees
  5. I SPIE with my Little Eye
  6. Cater to the LEFT
  7. Risky Business
  8. Make it Personal Checklist
c) STEP 3: MAKE IT EMOTIONAL
  • A Tale of Two Chickens
  • Hi-ho the Derry-o, a DOSE-ing We Will Go
  • To Joke or Not to Joke, That is the Question
  • Here a Ristic, There a Ristic, Everywhere a Heuristic
  • “Thank You, Sir, May I Have Another?”
  • Make it Emotional Checklist
d) STEP 4: MAKE IT COMPELLING
  • A Tale of Two Systems – System 2
  • I See a Pyramid in your Future
  • Moods Я Us
  • They Trust Their EARS
  • Make it Compelling Checklist
e) STEP 5: MAKE IT VISUAL
  • QED: I'll Know It When I See It
  • Our Eyes Don’t See A thing
  • A Picture is Worth 1,000 Words
  • Stop Staring at the Mona Lisa
  • Make It Visual Checklist
f) STEP 6: MAKE A REQUEST
  • A ROAD to Action: Part II
  • Drop the Mic
  • Make an Offer Checklist

PART 2: MISSION EXECUTION

a) STEP 7: PREP YOUR PLAN
  • The Battlefield
  • The Online Battlefield
  • The Listener
  • Yourself
  • I See A Murder Board In Your Future
  • Preparation Checklist
b) STEP 8 — EXECUTE & DEBRIEF
  • The D-Day After Tomorrow
  • H–Hour is Here
  • First One to the Chalkboard Wins The Debrief
  • The SIN of a Decline
  • Debrief Checklist

PART 3: MISSION ADMIN

a) THE WEAPONS SCHOOL WAY
  • A Brief History of TOPGUN Time
  • Better than a Bro
  • A Day in the Life
b) HERE A CHECK, THERE A CHECK, EVERYWHERE A CHECK-
CHECK
c) A ROSE BY ANY OTHER NAME
d) WTF, OVER?
e) BEST OF THE BEST
  • Kennedy’s Moon Speech
  • Lincoln’s Gettysburg Address
  • iPhone Launch
f) DAVE BROWN EULOGY
g) ALL 8 CHECKLISTS
h) OVERCOMING THE FORGETTING CURVE
ACKNOWLEDGMENTS
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